We created an outbound lead funnel to keep Fulfyld’s sales team busy via trade show - here’s how.

Industry: Fulfillment and Warehouse

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About the company:

Fulfyld is an e-commerce fulfillment company based out of Huntsville, Alabama that provides customers with an exceptional experience, specializing in B2C shipments and home delivery. They offer flat-rate pricing on order fulfillment services, a personalized e-commerce fulfillment approach and 2-day guaranteed shipping. (Watch out, Amazon.)

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Fulfyld’s mission: to help grow your brand and allow you to focus on running your business.

Executive summary:

Fulfyld wanted to generate more leads through trade show email marketing. Through these strategies, they amplified their brand awareness, which resulted in:

• 900% increase in monthly MQLs
• Constant, predictable lead flow of qualified leads
• Expansion from one warehouse to four in one year

Challenges:

Prior to Think Strategy, Fulfyld relied on referrals and word of mouth for lead flow and struggled to maintain a predictable pipeline of deals. They also faced difficulties getting a hold of a prospective decision maker.

Fulfyld’s primary goal was to increase leads and get more qualified prospects in the door with the hopes of turning that into a lead generation system and repeatable process.

That’s where we came in.

How Product Helped:

Think Strategy executed a trade show marketing strategy. Trade show displays can require a budget of anywhere from $20,000 to even $60,000 - that’s a LOT of money!

Keeping that hefty price tag in mind, we aimed to take an active approach and create a marketing system before the show to maximize Fulfyld’s budget.

We implemented tracking and analytics for Fulfyld’s website to gauge which pages visitors were clicking on the most, what they were searching for, and where the most conversions happen.

We crafted a landing page then created Facebook and Google ads to target vendors and attendees within a 15 mile radius of the Internet Retailer Conference + Exhibition (IRCE).

From there, we launched a pre, during and post show outbound campaign to target qualified decision makers at the event. Over the course of a month, we strategized how to send 2,000 emails to prospects…

• Prior to the show: we sent outbound requesting appointments and connected with prospects through LinkedIn and other social channels.
• At the trade show: we set up targeted banner ads to bring awareness to the company.
• For those we were unable to connect with during the show: we followed up via email and social media to schedule a phone call/meeting.

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Results, Return on Investment and Future Plans:

The results from implementing our marketing strategy included a constant, predictable flow of qualified leads and an increase in monthly MQLs and SQLs.

You might be wondering, ‘Well...just how much of an increase? C’mon, I gotta know!’

Again, might.

And if you weren’t, we’ll tell you what happened anyway so that we’re all on the same page here.

Cue the drumroll...

After working with Think Strategy, Fulfyld saw an increase in their MQLs by 900% and their SQLs by 400%!

Fulfyld also expanded from one warehouse to four within one year. That’s huge for a company that’s still fairly new.

Their upcoming plans include working with influencers to help them bring their ideas to life via designing, manufacturing and sourcing products followers will love.

Are you an influencer looking for someone to handle the supply chain and distribution while you grow your brand? Check out Fulfyld’s website here.