Marketing Needs a Plan and a Voice.
You know your business. But without a clear marketing plan and a consistent way to reach buyers, even strong companies get overlooked.
Your marketing lacks clear direction.
Your leaders have insights buyers rarely hear.
Your content and campaigns feel disconnected.
You need experienced guidance and a team to execute.
Attract
Reach the right buyers.
Focus your message and marketing on the people who need what you offer.
Engage
Build trust.
Turn your leaders' expertise into content that answers buyers' questions.
Delight
Stay top of mind.
Share useful insights, customer stories, and results worth talking about.
A clearer plan. A stronger presence. Better conversations.
Clear Strategy.
Stronger Thought Leadership.
Your business has expertise worth sharing. We clarify your marketing strategy and turn your leaders' knowledge into content that builds trust with the right buyers.
79%
of hidden B2B buyers say they're more likely to advocate for vendors that consistently publish high-quality thought leadership.
Source: Edelman–LinkedIn, 2025
49%
of marketers surveyed identified short-form video as a top-ROI content format.
Source: HubSpot, 2026
Marketing Strategy. Executive Storytelling. Measurable Progress.
Our Fractional CMO services help guide your marketing decisions. Our thought leadership services turn your leaders' expertise into professional videos, LinkedIn content, and targeted campaigns.
Work with us for marketing leadership, executive thought leadership, or both. We work alongside your existing team and partners.
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Days 1–30
Discover & Plan
We learn about your business, your buyers, and what's working today. Then we identify the marketing priorities that matter most.
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Days 31–60
Create & Launch
We help put the plan into action through focused campaigns, executive content, and team coordination, depending on your needs.
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Days 61–90
Measure & Improve
We review what's working, identify gaps, and make informed recommendations for improvement.
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Ongoing
Optimize & Grow
We keep refining the strategy, content, and campaigns as your business evolves.
Results
Results that move the needle.
20xmore leads per month
PLEXIS' leads per month increased by 20x, resulting in one of our biggest marketing years ever. The team always moves the needle (results!!!).
Dan JimmersonVP of Marketing
Plexis Healthcare Systems
50new leads in a record month
From a few leads a month to the highest total in the company's history, driven by paid search, organic search, and direct traffic.
That's great Bernard, thank you! June has boomed, I can't keep up!
Rick PizzoliFounder
Sales Force Europe
As a business owner who came in needing clarity on branding and marketing... they walked me through the thinking behind it. Not just the what, but the why. That made all the difference.
Suzanne VetillartReal Estate Investor
PadSplit
Practical AI for Better Marketing.
We help businesses use AI to work more efficiently, create useful content, and improve marketing decisions.
01AI Strategy
Identify practical ways AI can support your marketing goals and team.
02AI Workflows
Simplify research, content production, and repeatable marketing tasks.
03AI Search & Measurement
Create helpful, searchable content and better understand marketing performance.
The Right Marketing Support for Your Business
Choose experienced marketing leadership, executive thought leadership, or both.
Fractional CMO
Senior marketing leadership to clarify your strategy, set priorities, and guide your growth.
Starting at$3,500 /month
- Marketing strategy and priorities
- Positioning and messaging
- Growth and campaign planning
- Marketing leadership and guidance
- Team and agency coordination
- Performance insights and recommendations
Executive Thought
Leadership
Turn your leaders' expertise into professional content that builds credibility, earns trust, and reaches the right buyers.
Starting at$5,500 /month
- Executive interviews and storytelling
- Professional video content
- Thought leadership strategy
- LinkedIn content and publishing
- Content distribution and campaigns
- Audience development
- Performance insights
CMO + Thought Leadership
Combine senior marketing leadership with executive thought leadership, content, and campaigns in one coordinated engagement.
Starting at$8,500 /month
- Fractional CMO strategy and leadership
- Positioning and marketing direction
- Growth and campaign planning
- Executive thought leadership strategy
- Executive interviews and video content
- LinkedIn content and publishing
- Audience development and distribution
- Paid campaign planning and oversight
- Marketing performance insights
- Coordination with your team and partners
Three-month initial commitment, then month-to-month. Final services and pricing are based on your goals and agreed proposal. Advertising spend and third-party costs are separate.
Founder & Marketing Strategist
Meet Bernard
Bernard Ablola founded Think Strategy to help businesses make better marketing decisions and bring their expertise to market. He previously worked at Microsoft, eXp Realty, and eXp Commercial, where he worked across digital marketing, technology, and business growth. He holds an MBA from Seattle University.
Today, Bernard helps leadership teams develop clear marketing strategies, while Think Strategy's team and trusted partners bring executive thought leadership to life through content and campaigns.
When you work with Think Strategy, you work directly with me. I help you see what’s working, identify what’s not working, and turn strategy into action.
Bernard Ablola, Founder
Frequently asked questions
What's the difference between a Fractional CMO and Executive Thought Leadership?
A Fractional CMO helps guide your marketing strategy, priorities, and decisions. Executive Thought Leadership helps your leaders become more visible and credible through professional video, LinkedIn content, and distribution. You can engage either service independently or combine them.
Clear Strategy. Stronger Visibility.
Whether you need experienced marketing leadership, stronger executive thought leadership, or both, let's talk about what will move your business forward.
Request a Strategy Call