Title:

Case Study: SFE Sees 100% YoY Increase in Qualified Leads with Think Strategy or How SFE Achieved 100% YoY Growth in Qualified Leads through Our Content Strategies

Case study subtitle:

Here’s how we assisted Sales Force Europe in improving their conversion rate and inevitably, gaining a constant flow of quality leads.

‍

Industry: Professional services

‍

About the company:

Sales Force Europe (SFE) are on demand sales professionals who specialize in global business expansion, sales team outsourcing, sales strategy evaluation, and lead generation.

They assist high-tech companies with launching their businesses to international markets. That is, without the headaches associated with opening foreign offices and hiring local employees: costs, risks and delays.

Sales Force Europe aim to accelerate tech sales in less time, at a lower price and risk, and with a vast amount of experience. For nearly two decades, SFE have helped over 250 technology companies internationally scale their businesses.

Executive summary:

SFE’s website was struggling with conversions, so we made some adjustments to set them up for success.

They also experienced a high cost per lead due to a crowded marketplace. To resolve this, we optimized their ads to target potential leads by age, job title, and location.

In order to increase efficiency of sales and provide better metrics for marketing, we helped them migrate from Salesforce to Hubspot.

‍

The outcome:‍

• Constant, predictable flow of qualified leads
  
• 100% YoY increase of MQLs
  
• A simplified marketing and sales process by leveraging Hubspot’s marketing automation system. This includes email marketing, social media marketing, and Hubspot Ads platforms
  

Challenges:

The information architecture of SFE’s website hindered them from seeing the conversion rate they wanted.

Broad ads weren’t helping them obtain qualified leads, which led to a poor lead flow. They were using Salesforce, which had too many functionalities for what they were looking for in a CRM.

Their overall goals included: to build brand SFE and messaging, expose brand and messaging to target audience, and drive leads and revenue.

‍

How Product Helped:

‍

The competition is just a click away, so we want to ensure our clients have a solid foundation and can only hold their own, but better yet - thrive.

‍

To generate quality traffic, we added tracking and analytics via Google Analytics and Hubspot to monitor...

• Sessions
  
• Clicks
  
• Conversions
  
• Location
  
• Devices visitors were using
  
  

From there, we optimized the landing page.

We…

• composed stronger headlines so their targeted audience were more likely to read and engage with their content.
  
• reduced the number of navigation options to keep the website user-friendly, which improved UI and UX overall as a result.
  
• added and tested multiple lead magnets i.e. drop down banner, live chat, pop ups.

‍

We also devised a content strategy to attract a qualified target audience to download resources in exchange for their contact information. We added a few lead magnets like a chat box, drop down banner and surfaced their ebooks onto the first page to make them easily accessible along with CTAs to download them.

‍

Results, Return on Investment and Future Plans:

With the appropriate adjustments made to their website to attract a qualified target audience, SFE gained a constant and predictable lead flow of qualified leads. They saw a 100% YoY increase in their MQLs.

Helping SFE migrate from Salesforce to Hubspot presented them with a clear user interface and even better user experience.

Since working with SFE, they have expanded their team members. We are currently collaborating on implementing a new brand strategy and online presence, which includes an overhaul of their website and digital assets.